With our new branding,
I have noticed a massive increase in interaction in my social media, from more enquiries to an increase in followers.
The colours were the perfect fit, I felt so proud finally seeing my business portrayed in the way that I have been hoping it to.
- SOPHIE GREEN
Project Brief
Sophie Green is the Owner of Play Prodigy a professional children's entertainment business based in Argyll, Scotland. Play Prodigy's personality is full of energy and fun. But Sophie's previous logo and social media was not showing this, "Previously my social media following wasn't growing any further and lacked interaction. I also felt like nobody took my business seriously, possibly thinking it was 'a side hustle' when in reality it is my passion." Sophie explained.
It was time to give the business a professional yet fun and playful re-brand to help grow the business and convey the value of the fantastic services Sophie provides to her customers.
The Process
"You are so easy to talk to and knew exactly how I wanted my logo and brand to come across.I had so much fun working with you Lucy and I felt involved in the whole process." Sophie shared.
The brand design for Play Prodigy not only needed to appeal to a younger audience but also needed to be grown-up enough to also appeal to corporate clients.
As Sophie offers face painting as an integral part of her business, we designed a mascot character in the style of Sophie with face paint palette and accompanying doodles, for her to use on her marketing materials and social media.
Working with Sophie to fully understand her personality, offers and audience we created a full brand identity for Play Prodigy. Along with social media graphics templates and beautiful business cards which were printed on gorgeous shimmery high-quality card.
The Impact
Since launching her new brand, Sophie told us, "I have noticed a massive increase in interaction in my social media from more enquiries to increase in followers.
Everyone now views myself and my business in a professional manner and I feel so proud to have my logo on banners and business cards!
It was spot on and I am still in love with it three months on. The colours were the perfect fit, it’s full of energy and fun. I felt so proud finally seeing my business portrayed in the way that I have been hoping it to.
It's had a fantastic impact on my business and since having my brand redesigned I am bringing in more business customers that are willing to pay more than my previous customers."
As a result of the new brand identity for Play Prodigy, Sophie is even more motivated than ever before, "It has definitely put my mind back on track with growing my business and has made me so much more focused."
"100% the designs were aligned with my goals and expectations, Lucy has done a brilliant job and gave me so many brilliant ideas!!" Sophie told us. Such a fantastic business and great branding project to work on.
"I had so much fun working with you!"
- SOPHIE GREEN
We specialise in brand design and custom graphics for brands with passion.
If you have a project you'd like to discuss or want to find out more about any of our services, book a FREE 30-minute consultation, click below to make a date in the diary. Let's grab a coffee and chat about your business and get ready to make your goals a reality.
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