Project Brief

Intuitive Business Coach, Jessica Pratt, approached us to create a brand identity that would showcase her experience an an Online Business Manager (OBM) with the aim of capturing her personality; a beautiful combination of both the magical and the professional. Jessica was on a personal quest to find herself and her "why" within her branding and marketing efforts. Jessica wanted to know how her story could set her apart and how she could quickly convey her unique style and energy to potential clients. Searching for answers, Jessica sought our expertise to help her navigate this transformational process.

Our collaboration began with an in-depth exploration of her personal journey and the underlying motivations driving her business. We delved into the essence of her brand, asking those deep questions to uncover her core values and unique selling points.

The Process

Throughout the process, working closely with Jessica, she was guided through introspective exercises and encouraging her to find the personality and story behind her business. Through our sessions together she was able to work through her thoughts, emotions, and ideas to build her brand and gain clarity on her offers and marketing.

Together, we crafted a brand strategy that aligned with Jessica's authentic self and resonated with her target audience. Developing a visual identity that combined elements of magic and professionalism, capturing the essence of her unique style and energy. The brand identity included a logo and submark, colour palette, typography, and other visual assets that successfully reflected Jessica's story and conveyed her brand.

The Impact 

By exploring her "why" and linking it to her business, she gained clarity and a renewed sense of identity as she shifted her business deeper into her passion for coaching, as well as aligning with her OBM services. Jessica now has a compelling and refined brand identity that sets her apart from her competitors, allowing her to connect with clients on a deeper level.

The brand identity we developed for Jessica has empowered her to showcase her experience in business management while embracing her intuitive side. The cohesive visual elements and messaging have made it easier for her to communicate her business values and offerings to potential clients.

We are honoured to have been a part of Jessica's transformational quest, and we highly recommend her as a business coach who is not afraid to dive deep and help others find their true selves and to succeed in their own businesses. So excited to see where her brand takes her next.

If you're ready to embark on your own branding and marketing journey, we are here to guide you every step of the way, just as we did for Jessica. Let us help you discover the power of your brand and unleash its full potential.