Project Brief

Hedges Health and Safety Consultancy, based in Shifnal, Shropshire, United Kingdom is run by husband and wife team, Andy & Lisa who offer health and safety support to small, medium and large businesses in the form of training, audit, retained services and gap analysis.

Prior to meeting Andy and Lisa their successful business had no brand identity. We initially set out designing the company's new branding which soon progressed to include a full website design. Both partners were initially reluctant to embark on a website as they had previously attempted this in the past, Lisa explained "having tried to do this in the past. Plus a lot of others websites looked at just looked clunky and outdated and we didn’t want that." However they could see the value for their business in having a professional digital presence "The logo, brand and design just allowed the website to flow effortlessly without too much work from us to keep it up to date. It looks professional and is simple. Just like the brand, the colours, everything the website really reflects us as a business" Lisa explained.

The Impact

"Prior to Lucy's work we didn't have a brand at all. Now I would say that it perfectly reflects the business that we are. It reflects our approach in being friendly but organised and structured. It looks professional and we have had so many positive comments about the workwear and materials that we now have. The website is amazing and adds that level of brand reliability." explained Lisa.

Lisa also shared, "We absolutely love our brand, the colours are perfect. Lucy sent us the design ideas and it was the first one that she sent us, it perfectly summed up us and yet, as I mention before neither of us are visually artistic, but when she sent it across it absolutely made sense as our brand and logo."

The new brand identity for Hedges has created a real impact for them and their business, "It creates excitement just putting on our own logo'd workwear, who would have though it would be exciting to wear a t shirt, a shirt, a jacket or PPE!! It has made us more proud of our business and just shows how far we have come in setting up the business. It makes us talk with more confidence and pride about what we do." Lisa commented.

Andy also agreed, "Love our branding, it reflects who we are and I am proud to display it wherever I have the opportunity. It has made me feel as though the business has an identity. It runs through everything we present to the outside world, its consistent. The process was so simple and managed seamlessly by Lucy. Everything we wanted was captured and represented wonderfully. She is easy to work with, very responsive, full of ideas and exceptional value for money."