Client Overview

Katie and Karen, the dynamic duo behind The Happy Wee Health Club, embarked on their business journey during the COVID-19 pandemic. They initially started an online fitness membership to support individuals in maintaining their fitness levels during lockdown. As their online community grew, they saw an opportunity to expand their services and establish a locally based gym and health club in Oban, Scotland. The Happy Wee Health Club quickly gained popularity, offering a fun and supportive approach to fitness. Today, Katie and Karen not only work with clients but have also taken on a team of instructors and run a full timetable of classes. Their business has evolved to include a range of services, such as kids' fitness clubs, instructor training, and holistic health and wellness support. The Happy Wee Health Club has created a strong sense of community, and their branding is prominently displayed throughout their gym and on their branded apparel, reflecting their joyful and uplifting approach.

Happy Wee Success Story

Working with Katie and Karen to develop a vibrant and engaging brand for The Happy Wee Health Club. The logo featured a sun element, symbolising happiness and energy, which perfectly captured the essence of their business. The colour palette consisted of bright and energetic hues, further reinforcing the joyful vibe.

Their branding has been consistently applied throughout their gym and on their branded apparel, such as sweatshirts and t-shirts. This has created a cohesive and recognisable visual identity that members can easily associate with the business.

The Happy Wee Health Club has successfully established a strong local presence in Oban, Scotland. Their vibrant branding and positive reputation have attracted a loyal customer base, contributing to the growth and success of their gym and health club. Katie and Karen have created a supportive and inclusive community within The Happy Wee Health Club. Members feel a sense of belonging and actively engage with one another, fostering a positive and motivating environment.

Their success has allowed Katie and Karen to expand their services beyond the initial online fitness membership. They now offer kids' fitness clubs, instructor training, and holistic health and wellness support, catering to a wide range of individuals within their community.

The Happy Wee Health Club's branding reflects their essence and conveys their uplifting approach to fitness and wellness. We are thrilled to see their business thrive and see the positive impact they have on their members' health and well-being.