Project Brief

This project focused on creating and promoting an equestrian learning app, Equestion. The app is designed to provide comprehensive horse care knowledge and equine qualification requirements to horse care students, owners, and riders. The goal: to create a user-friendly and visually appealing app that offers valuable educational content and resources.

Our objectives were to develop an intuitive and visually appealing app interface that enhances the user experience and encourages engagement and learning. To do this, we developed high-quality educational content covering essential horse care topics and equine qualification requirements. To effectively promote the app, we created a strong online presence for Equestion, increasing brand awareness and recognition within the equestrian community through effective marketing strategies.

The Outcome

A well-designed and user-friendly equestrian learning app that provided valuable educational content and resources. We built a strong online presence with over 10k followers on Instagram and Facebook, as well as creating an educational podcast leading to increased visibility and reach. Increasing knowledge and understanding of horse care essentials and equine qualification requirements among the target audience.  Cultivating active engagement of app users and fostering a sense of community and continuous learning led to using Kajabi for it's accompanying website  along with interactive classes and workshops.