Zodiac power colours to elevate your brand

Colour is incredibly powerful and different colours all have their own unique energies. They have the ability to evoke our emotions, affect our mood and play a part in our decision making. You can use colour purposefully in your branding to demonstrate your unique personality and communicate your ideas. Think about how different colours make you feel - some will leave you happy and energised and boost your mood, while other will bring about calmness and relaxation.   The use of colour in your brand is also important as to how people will perceive you and connect with you. Our zodiac signs also associated with their own individual colour energies, called power colours.  I have created colour schemes and their meanings for each star sign which you can use to tap into your astrological power in your business.

Read on to find out your own zodiac power colour…

Aries: Red
March 21^st - April 19^th

This bold and dynamic fire sign is ambitious and doesn’t like to be ignored! The first sign in the zodiac loves to be number one. Our confident and passionate leader demands a power colour to match which is why Aries power colour is red along with orange and yellow tones. Red symbolises intensity, passion, energy and power. There is a wonderful excitement and really highlights the excitability and emotional energy of the sign. Ruled by Mars the red planet, the colour scheme is positive, vibrant and playful and shows just how much they love to live life to the full!

Taurus: Green
April 20^th - May 20^th  

This earth sign enjoys being grounded, enjoying time relaxing in the enchanting surroundings of nature. They are focused and resilient and will work hard for the rewards of their business. Security and stability are important and will be dedicated to long-term progression.  This green power colour associated with the sign is fresh and abundant with growth and a connection with the natural world. Think about adding plants and greenery to your office space to feel grounded and comfortable or bringing the feeling of comfort with nature into your brand aesthetic.

Gemini: Yellow
May 21^st - June 20^th

Uplifting and optimistic yellow represents the power colour for Gemini. Creative and curious, our celestial twins are always buzzing with ideas and projects, and they have so many interests it takes two to get everything done! They are bright and sociable, and just like the bright yellow of their power colour they bring the vibrancy of the sunshine to their work and people around them. Gemini’s love to talk to people and love to express themselves on social media to share their thoughts and projects. Always innovating and trying new things, bring some excitement and light to your brand aesthetic with accents of yellow or try experimenting with different yellow tones to highlight your intelligent, bright and optimistic spirit.

Cancer: White and Silver
June 21^st - July 22^nd

This water sign, ruled by the moon, is gentle and genuine, the calm and comforting colours of white and silver that sparkle with intuition and purity. The shimmer of the water or the soft white glow of the moon represents Cancerians in their power colours. Embrace yours power colours by utilising reflective or glistening textures, silver or crisp white in your brand aesthetic.

This highly intuitive sign really does care for others which shines through in their work, so embrace who you are and show your sensitivity and depth with the purest of colours.

Leo: Gold
July 23^rd -August 22^nd

This fire sign really is the queen of the celestial jungle, and the golden power colour truly represents their royal status. Loving the spotlight, they are ambitious, passionate and love to celebrate. They are great at connecting with others and creating meaningful relationships in their business. Leo is loyal and consistent and loves to see others succeed. Use the luxury of metallic gold to celebrate your power, or try warmer shades to represent your creativity and passion. Leo’s show great strength and they work courageously and fearlessly to succeed, so why not be bold and use show-stopping tones of gold and orange.

Virgo: Green and Brown
August 23^rd -September 22^nd

With great attention to detail, Virgo is logical and practical. They strive towards perfection and are always keen to learn and improve their skills along the way. The brown and green colours found in nature fit perfectly with Virgo’s Earth sign. Virgo shows great ability in their organisational and problem-solving skills, and can find clarity where others cannot. Virgo intellect can help others spiritually and practically by providing solutions and systems. They love to help others and are kind and supportive leaders who are very much aware of every detail. Keep the aesthetic classic and simple, with a fresh and clean look, including green foliage with natural or wooden texture accents.

Libra: Pink and Blue
September 23^rd - October 22^nd

This air sign which is represented by the scales is associated with peace, harmony and balance, they strive for equilibrium in their life and work. The combination of calming pink and restorative blue is peaceful and gentle. Ruled by Venus, Libra loves art and sees beauty all around us. Their love of aesthetics makes them great artists, designers and stylists. They love companionship and making others happy, there is a kindness and femininity in pink and sincerity and thoughtfulness in the accompanying blue. Whatever brand aesthetic Libra chooses should be balanced and harmonious and showcase the kind and caring nature of the sign.

Scorpio: Black
October 23^rd - November 21^st

Passionate and powerful, Scorpio is a natural intuitive, they are deep and soulful, passionate and seductive. They know exactly what they want and set out to achieve it, and are not afraid to work hard in the process.  Ruled by Pluto, they are known for transformation and rebirth.  Scorpio is intense and passionate but also has great empathy and a way of deeply understanding others. The power colour black demonstrates the confidence and sophistication of this mysterious sign. Black can enhance Scorpio’s ability to demonstrate their power and strength, as well as their inquisitive nature. Scorpio define their own individuality using their power colour – from classic black and white photography to luxurious textures or metallic accents the aim is always a stylish aesthetic.

Sagittarius: Purple
November 22^nd - December 21^st

Dynamic and adventurous, this fire sign is a born explorer that will venture to places others would not dare go. The power colour purple, is abundant, spiritual and magically regal. They are magnetic, creative and engaging and have a thirst for knowledge. Sagittarius is also fun and friendly and purple tones promote the openness and positivity of the sign. They have many interests and passions which means they can flit between projects. Abundant Sagittarius will go all in, and they want to have it all! Create a brand which is playful and fun, but also free to follow new interests and passions. Sagittarius is a great storyteller and will easily attracts their audience with their charm and passion and inspiring stories.

Capricorn: Brown and Grey
December 22^nd - January 19^th

Determined, disciplined and resilient, Capricorn has an unwavering focus to scale the tallest mountains and overcome any obstacle in their way. Always motivated with new ideas and to start new projects. They are always driving forward to accomplish their goals; they make things happen and are always busy. They value honesty and transparency and don’t have time to mess around playing games. Earthy brown represents the stability and determination of the sign and accompanying grey is neutral yet strong. Capricorn style is strong, traditional and no-nonsense.

Earthy neutral tones of brown shows Capricorn’s reliability while hues of grey provide a peaceful balance in between black and white that can be used to give the feeling of lightness but equally strength.

Aquarius: Blue
January 20^th - February 18^th

Air sign, Aquarius is often confused as being a water sign as it is represented by the water bearer who pours water to give life, healing and hope. With that flow of water also comes a flow of inspiration and ideas which is why calming blue can help relax and focus the busy mind.  Aquarius want to make a difference in the world and they enjoy teamwork and collaboration. Aquarius is a big thinker and a humanitarian; they work to make big changes.  Blue helps to encourage the flow of ideas and conversation as well as channelling energy and creativity. Aquarius are also rebellious, free-thinking and a little eccentric so will enjoy finding ways to use blue in interesting and artistic ways.

Pisces: Pale Green
February 19^th - March 20^th

Connected with nature and renewal, this beautiful pale green offers inspiration and vitality. Mystical Pisces is very much the visionary; energised by shared experiences and spiritual exploration. Bringing the energy of the ocean, Pisces are creatives and dreamers, and these pretty shades of green are relaxing yet invigorating.  The light green tones are relaxing, rejuvenating and refreshing.